Whether you like fashion or posting selfies from exotic locations, your passion can be turned into a steady and fruitful income. Social media addiction might sound like something that you’d be better off without, but you don’t have to do that. Quite the opposite, you can turn it into hard cold cash.
Find your motivation
The first step you must take is to decide what really drives you. Is it a need for recognition? Is it money? Or is it a desire to get rid of the nine-to-five routine? No matter which one of these answers is true – or all of them – making it all clear will give you the necessary incentive to embark on this trip.
Envision short and long-term goals
Once you know what motivates you, you should become clear about what goals you want to attain in terms of social media following and engagement. While you’re not yet at the point where you start making money, you still have a lot of exciting things to do.
Therefore, you must decide how many likes, retweets, followers, and so on, you believe you can reach within a given time. This strategy will help you keep focused.
Create your niche
You’re not the only person who has thought of achieving financial freedom in this manner, which means that there is a lot of competition. Fret not; there are still plenty of things you can do. While a lot of niches are covered, there are undoubtedly some that aren’t. As a result, you must focus on finding or even creating your niche.
It may sound like a way to box yourself in, but actually, it’s not. When you focus on a niche, you might have a smaller audience, but this audience will be very invested in what you have to offer. These people will come to you because you provide them what they need. Even with a small number of followers, you can start making a profit.
Decide on what you want to promote. You can offer your followers information about where they can find more about a specific topic; for instance, on opticsandlab.com, they can find out about various optical equipment.
Increase engagement with free offers
Depending on what you promote, there are ways to stimulate your followers. One way to do that is by offering them free stuff. Of course, you don’t have to jump on just about anything is being provided to you to promote; you can be selective, and it is important to bear your niche in mind when you do so.
Free offers, discounts, and giveaways are all reasons for your followers to come back to you again and again. It must be mentioned that this strategy is for more than just promoting. If there’s a brand you like, you can spend a bit of money from your own pocket so that you measure the engagement you can trigger. With that data on your side, you can contact the brand and offer your services as an influencer.