With the advancement of technology and the revolutionary breakthrough of the internet, the era of smartphones has taken over the traditional PC setup.
According to a survey, over 68% population of the US today owns a smartphone.
People call the mobile devices of today smart for one underlying reason: the plethora of applications they provide. People search for apps when looking for solutions to daily life problems because there are apps almost for every purpose.
81% of the mobile device users browse for a product or service online, and 26% lookup for the apps linked to that specific product. If your business has an online presence like a website as-well-as an app, then it is bound to leave a positive first impression.
- 1 Reasons To Have A Mobile App For Your Business
- 2 Perks of Creating a Mobile App Over a Website
- 3 Final Words
Reasons To Have A Mobile App For Your Business
While it might have crossed your mind that small businesses do not require a mobile app to market products to your loyal customers. However, to be future-ready, your business must have a mobile app with an accelerating digitization rate.
Check out these seven critical benefits of developing an app for your business and boost your online presence –
1. Greater Visibility
An average person spends about 162 minutes on his/her smartphone every day. People are scrolling through their home screen and shifting between various apps at all times.
Having your app pop up in the way of scrolling will promote your business visibility and will help your business to grow as people
Greater visibility will ultimately boost your leads. You can also add promotional offers within your app to engage your consumers.
2. Harness Customer Loyalty
One of the most crucial reasons to develop a mobile app for your firm is customer loyalty. A mobile app enables a business to communicate directly with its customer.
In-app purchases, ads, and promotions leave a more pronounced impact on the customer when compared to roadside banners, email marketing, and social media ads.
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With Josh Fetcher, you can build a loyalty card app with minimum hassle and help retain loyal customers as your brand name expands.
3. Better Brand Recognition
For products and services, you want your brand to be the first thing recalled by a customer. This step is where a mobile app can help you expand your brand awareness.
You will be able to include a plethora of features that your customers love from your website, which will then help your users conveniently gain access to your content without opening their browsers.
Besides, you will also be able to include in-app offers and promotions to drive customer engagement. The greater the customer engagement, the more inclined they will be to buy your product/service.
4. A Marketing Channel
Old marketing methods are a thing of the past. You do not have to appoint a salesman to handle your customers, print brochures to spread awareness of your business services, or advertise your brand on hoardings.
A mobile app is competent enough to perform all such tasks for your business, be it information, accounts, booking form, newsfeed, or any other job.
Because of features such as push notifications, you can notify the customers regarding your services and make them mindful of offers whenever necessary.
5. Boosted Profits
Customer satisfaction is directly proportional to total sales. A rise in customer satisfaction will also boost your sales.
Most people connect to the internet via a mobile device today because of its convenience over a desktop. Creating a responsive website that can adjust to any screen, regardless of its size, is paramount.
If you also launch a mobile app for your business, you will notice a rise in your sales as-well-as profits.
6. Heightened Accessibility
It is very cumbersome to hit the target clients at the same time at various places. One of the principal perks of a mobile app is that it offers better exposure to several mobile devices at any moment in time.
You, as a business owner, can deliver a discount/offer push notification to your users at any time. Dropping a notification will motivate a customer to check out your app, see the available deals, and even end up making a purchase.
7. Efficient Customer Service
Customer service plays a pivotal role in any business. The days where a smiling salesman resolved all the customer complaints are a thing of the past now.
Mobile apps have become the game changers that offer enhanced customer service.
Other reasons why apps are better in resolving customer issues compared to sales attendants include –
- Greater visibility in Google SERPs
- An app does not have a mood-based performance like a human.
- A customer will always get presented with the same face, being the app interface, ensuring a sense of familiarity.
Statistics have proven that business owners prioritize an app over a website as apps are the main thing on smartphones, a gadget used the most in the digitized world.
Perks of Creating a Mobile App Over a Website
Here are listed the perks of developing a mobile app over a mobile website to widen outreach for businesses –
Push notifications enable a business to drop a message or a notification on a mobile device, regardless of the time and place. This feature facilitates a company to keep a customer updated regarding the news, deals, offers, and others.
A mobile app offers enhanced personalization compared to mobile websites. An app publisher can introduce an effortless payment system, location alerts, and efficient options to boost user convenience.
A mobile app must offer a snappy user experience to ensure that users spend quality time on your app and not get frustrated while using it.
Customer Loyalty Feature
Every business offers reward points to its potential customers. A mobile app lets businesses to present a reward system to its loyal customers. This step can help attract more customers and add to business growth.
Efficient Social Networking
A mobile app can seamlessly redirect customers to different social platforms that are associated with your business.
This step can help advertise your brand further and spread more awareness about other products or services that you offer and might not have listed directly into the app.
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A mobile app can help make your business future-proof and also help you secure a reinforced brand presence amongst your competitors in the industry.
To create graphical and efficient mobile apps, you can either do your research and study or recruit experts.
Always keep the points mentioned above in mind so that you do not deter from developing a decent app for your business and drive engagement amongst your customers.