It is not hard to find plenty of evidence that life, as we know it has become very different as a result of the global pandemic, and the virus is creating some very challenging and unique circumstances when it comes to carrying on with your business.
Adaptability and agility are important if you want your business to find a way to trade through such challenging times and that means looking at all of your procedures and systems, as well as payment solutions in order to confirm that you are in shape to contend with what lies ahead.
Geared up for deliveries
With social distancing and economies dealing with lockdown restrictions it is clear that your business will need to have a robust and reliable delivery network in place.
Even if you are already running an online checkout and delivery service it makes sense to conduct a review of what you have in place so that you can gauge whether you need to upscale this aspect of your business to cope with a greater reliance on your delivery network.
A different way of working
One of the great advantages attached to running an online business is the fact that you have an element of maneuverability regarding where you run your business and how employees can do their usual job.
Working remotely is now a reality for many but facilities such as cloud-based software and video conferencing mean that you can adapt your business to reflect the current physical distancing restrictions imposed by the pandemic.
Broadening your horizon
It’s not just you and your employees who are finding new ways to carry out business as (un)usual from home – so are your customers. People are taking to the internet to shop and to communicate like never before, which is pushing many brands to seek to maximize their digital presence. Should yours be one of them?
The exciting thing about doing business online during the pandemic is the scale of the opportunity that this presents. People all over the world are buying goods and services online, so the more of them that you can reach out to, the wider your audience will be.
There are various ways that you can do this. If you sell your wares in just one country, why not try targeted, localized marketing campaigns aimed at connecting with people in different areas? Doing so can work wonders when it comes to expanding your customer base.
Of course, if you’re serious about broadening your business horizons, then why not aim to pick up international customers, as well? There are plenty of online language service providers that can help you to translate and localize your website, just as there are plenty of courier companies that can provide you with cost-effective international shipping services.
The changes that you make to your business during the pandemic aren’t just to benefit you now – the right moves will continue to deliver success once the world goes back to normal. As such, a proactive approach to translating and localizing your website and to delivering your products in multiple languages could be just the step up that your business needs to take it to the next level in the longer term, as well as during the pandemic.
Adapting your advertising strategy
Some companies have had to slash their advertising budgets because of financial restrictions imposed by the pandemic, however, you could also view this as an opportunity to adapt your strategy to take advantage of the opportunities to reach out to a larger audience that this scenario has created.
Another point to consider is that some businesses have not revised their advertising campaign to reflect the changes in circumstances and attitudes.
Is your campaign in line with current social environments.
Strengthening your supply chain
Another specific challenge that you have to address as a result of the pandemic is the fact that the global supply chain has been badly stretched by such extreme circumstances and travel restrictions.
Product shortages and extended delivery times from suppliers have become a common issue in the current environment and it is clear that you may have to strengthen your supply chain in order to be able to deliver on your promises to customers.
The world of eCommerce is always fast-paced at the best of times but the scale of change that you might have to contend with as a result of the pandemic could easily catch your business off guard.
Another way of looking at this situation would be to say that while many businesses will be taking defensive action to save what they have you could position yourself to make the most of the opportunities that exist in the face of such adversity.
How has your business adapted in response to this global health crisis?