Sports clubs have different aims and goals, but one particularly pertinent goal for any sports club is to attract more members. You have to show prospective new members that joining your sports club is beneficial to them, and, more importantly, that it will be a lot of fun. But if you have the aim of attracting new members, you first have to let them know that you exist. So how can you do this and give your sports club the exposure you need? There are a lot of different ways you can market your sports club, but here are some top tips on how you can attract more new members to your club.
- Organise an ‘open sports club’ day
The idea is pretty simple, but it works. You can organise and hold an ‘open sports club’ day where you can invite prospective new members and let them get to know your existing members, coaches, administrative staff, and players. Your ‘open sports club’ day should be packed with activities to show potential new members how enjoyable it will be to join your club. Of course, sports events and games are always a big draw, but so are snacks and beverages and even prizes if you have the funds for it. One thing you shouldn’t forget is to have a tablet or clipboard in a place that’s easily visible so you can encourage individuals to register and sign up. It’s essential, however, to have them attend in the first place, so make an effort to promote the event as best as you can through the Internet and social media, word-of-mouth, and flyers and posters.
- Create promotions on social media
People are spending a lot more time online, and you can take full advantage of this by creating promotions on social media. If you have updates, broadcast them on your social media channels, and don’t forget to join various groups as well. You can then create various promotions and special offers, including discounts for new members and deals that can get everyone excited about joining your club. To keep better track of your events and offers and even training schedules, you should also take advantage of special club membership software that lets you do all these things in one portal – and even allows you to send out group email blasts to those you know.
- Volunteer at your local community groups
Another way you can gain more exposure for your sports club – and potentially attract new members – is to volunteer at your local community groups. You are hitting two birds with one stone if you do this, because (1) you are showing the community that you are socially responsible and aware, and (2) you are getting to know new people and have the chance to tell them more about your club. Whether it’s participating in a charity affair or event, washing vehicles at a car wash fundraising event, or even distributing goods to seniors and the elderly during the pandemic (a very timely activity indeed), you can not only help other people, but you will showcase your sports club’s name and boost its image as well. Here’s another tip: when you volunteer, make sure to wear t-shirts with your sports club’s name or logo, and if you can, distribute flyers that give information about your sports club and how people can register.