Private Blog Networks, or PBNs, are a great way to increase your website’s search engine ranking. As an extension of this, you tend to make a good amount of money with the increased ad revenue. For beginner SEOs, navigating the process might be tricky, but it’s not impossible. You just need to be very prudent in your approach.
Whether it’s the domains for your network or the hosting plan you choose, what’s important is to take a calculated and cautious approach. The tips below will help even the most basic of beginners start off with their own PBN.
Buying a domain is quick and easy! But if you’re going to buy a few domains for the purposes of building a private blog network, you’ll have to be a little cautious. Google picks up on this activity and that can be a problem for your website. This is why it’s a good idea to be as diverse as possible as you can when it comes to your domain names and the TLD domains.
Take gaps in between purchasing the domains. Buy one then wait a couple of days and buy a few more, then buy a little less after another few days. Keep the purchase patterns erratic and go with a different TLD domain (“.org”, “.com”, “.net” etc) for each one and don’t repeat the same TLD domain too many times. You should also consider using different domain registrars for each domain. There are a lot more options than “GoDaddy” and “NameCheap” and you’ll end up finding some cheaper deals in the process too.
With the number of options available today, you can find quick and easy hosting for your private blog network in no time. Try to use a different hosting service for each domain and avoid registering your domains under the same hosting plan. This is a surefire way to get detected and get penalized by Google.
If you’re already a beginner at SEO, we’d suggest going with a service provider that also has an easy to use management system for your site. Some hosting providers even have automated management, so look into your options and see what you’ll be able to manage.
This is where your SEO skills come in use the most. You have to dedicate a significant amount of time to creating content that is not only unique but also organic. Try not to post the same content on each site and diversify the subjects that each site addresses. The more diverse you are subject matter and actual content, the less likely your network is to be detected by Google. If you add visual content, that’ll help make the site look a lot more natural and as if a significant amount of time has been put into development.
While “content creation” may not be an exact science, and trial and error play a huge role in the process, there is a road map to follow at the least. Also, if you’re a beginner SEO, this can be a great opportunity for you to hone your skills further. You’ll have to be patient, but you’ll know when you have the right balance.