It can be tough to draw connections between internet technologies and the real estate industry. This issue arises due to the fact that we tend to assume that real estate is more of an offline entity rather than an online phenomenon.
However, social media provides compelling proof that it can boost and scale your business, irrespective of the sector. And real estate is not immune to the charms of social media. In fact, it imparts a personal and local flavor to digital interactions. Don’t believe us? Here are a few numbers from the National Association of Realtors:
- 77% of realtors have an active social media presence.
- 47% of realtors find that social media presents high-quality leads versus any other source.
- 99% of millennials and 90% of baby boomers start looking for homes online.
If you are not on social media, you are missing out. Real estate agents are making use of social media as an extension of their business and reaching out to a wider audience. Whether you create video presentation or offer live virtual tours - there are several ways to engage with buyers and push them through the sales funnel.
Hence, it is apparent that social media can have far-reaching effects on your business.
Are you looking for inspiration to get started? Here are the best ideas for local marketing:
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It is a common misconception that hashtags can only help in getting more likes on your post. It actually also brings in greater engagement to your posts. Most importantly, they help audiences filter the content that they find interesting.
For instance, consider that you have listed a property with the hashtag #homeforsale. When a potential buyer comes across the post, even if they do not like the post that they see, they can always click on the hashtag to see other homes that are on sale.
Hence, add a bunch of related hashtags to your post and keep it consistent. For marketing your properties in a local context, you can incorporate the neighborhood name, and city, or town as the hashtag. As a rule of thumb, include target area, location, agency or agent name, type of property, and other property details.
2. Publish a Mix of Content
Whether you are using Facebook, Instagram, LinkedIn, or even Pinterest, you need to publish a mixed bag of content to prevent viewer fatigue. Fortunately, most of these platforms are perfect for when you want to boast a little about the hot and upcoming property, or your awesome skills as a realtor.
Here are a few types of content that you can post to engage your followers:
- Property photos and listings.
- Client testimonials and success stories.
- Business milestones and achievements.
- Market reports, industry trends, and news.
- Home tips, advice, and renovation ideas.
- Announcements (about open houses, etc.)
- Funny quotes about real estate.
Make sure that each of your listings carries location tags, which makes it easier for audiences to sort through.
3. Make Your Profile Hyperlocal
As much as you would like it, it is impossible to have a global presence in real estate. In fact, it will cause you to move away from your clients and cause a disconnect. Hence, the best way to market locally is by establishing a strong local presence.
While you may start by adding local tags to your listing, which is a good start, you have to be a part of the local scene. Your prospects look at you as the expert, and you need to maintain this image to win their trust.
For this purpose, you can cover local events to lend more authenticity to your profile. Consider posting about some local festivals or highlighting an amenity in the neighborhood. Give a tour of the local landmark or the community center. Similarly, you can post about your visit to a local food joint that people love visiting frequently.
4. Define Local Targets
Geotargeting is, hands down, one of the greatest advantages of social media. You can use it to your advantage to target customers based on their geographical region. Targeting certain regions can be highly useful when you run advertisements on these platforms. However, conduct thorough research on your audience before getting in the groove.
Fortunately, social media platforms offer an array of cutting edge tools that allow you to collect and analyze data on how your posts perform. You can use it to get an idea of who is interested in your posts. Using these insights, you can focus on the ideal customers rather than wasting your efforts elsewhere.
5. Add Local Elements to Your Profile
While it may actually seem like a no-brainer, it is easy to skip adding the local flair to your profile. Considering that users will first check out your bio, before any other thing, consider highlighting your location upfront. Additionally, include your contact details, such as your email address and phone number.
If you have a website, create a landing page with form capturing capabilities to gather lead information. You may even include a link to this page in your bio. Create multiple landing pages for various lead generation activities wherever possible.
Make your “About Me” section engaging and incorporate a dash of local humor. These “inside jokes” can further fortify the fact that you are an active member of the locality. However, do not miss out on the opportunity to optimize your bio by incorporating relevant keywords, hashtags, and other details.
Final Thoughts
You can use the above tips to enhance your local presence through social media. Following these strategies to market your real estate business will result in high-volume sales that will bump up your bottom line.
Finally, remember to post frequently to stay at the forefront of your client’s mind. The social media space is cluttered with content, and it is easy to get lost in all the noise.
Hence, create a schedule for posting content and stay consistent. In the event that you are unable to live post your content, you can always schedule them in advance.
Now that you have a few of the real estate marketing ideas 2020, you can change your social media game altogether!