When you want your business to grow, you need return or repeat customers. There are several options at your disposal because modern technology makes customers more accessible than ever. Use the five tips below to create a better customer retention plan. You can roll out these programs at different times, and you will find that each program increases loyalty among your customers.
1. Mobile Messaging
Mobile messaging is a simple way to reach customers with rich information that they read instantly. It is simple to send these messages to your customers when you believe they are available, and you can announce product launches, sales, or speak directly to customers.
Your mobile messages might help your service team speak to customers about upcoming appointments. This means that your customers know when a technician is coming, or the technician can ask questions. For example, you might have a pressure washing team working on a house while the owner is at work. Your team finds some damage, and they text the customer to let them know.
Aside from the fact that the customer trusts you because you reached out instantly. You can also send appointment reminders when it is time for another service. You might also send customers a text when their online cart is full, but they have not yet made a purchase.
2. Mobile Wallet Coupons
Mobile wallet coupons are more powerful than even email coupons or random codes. When you send customers a coupon or discount, you should allow them to save those coupons to their mobile wallets. The mobile wallet allows customers to save these coupons, instantly use them, and even get reminders if they have not used the coupon.
The mobile wallet is also a good place to keep sensitive documents. Think of it this way. Your customer returns an item, and they receive a store credit for a sizable amount. You don’t want them to lose it, so you send an email or text with the coupon embedded, and it saves it to their mobile wallet. Basically, the customer is always carrying a piece of your business around with them.
3. Email Marketing
Email marketing is more than just sending emails. You need to create emails that allow your customers to learn more about your business. These emails are educational, and they speak to your customer base where they are. You can write emails that explain how to use your products, how to maintain your products, or some alternative uses for those products.
You can also use emails to send coupons or announce sales. Emails are a good way to double-dose your customers because they get your texts and your emails. You simply want them to see you in as many guises as possible, and it makes sense to send both alerts at the same time. You might also send these alerts a few minutes apart.
Email marketing technology also makes it possible for you to send emails to certain people in particular locations. You can send emails to customers who spend a certain amount of money every year, or you might send emails to customers based on the industry in which they work.
4. Mobile App Notifications
Mobile app notifications reach customers just like text messages. The difference is that the app notification takes your customers directly to the app that they already downloaded. They might have forgotten about your business, or they might need to empty their shopping cart. You can also send notifications for sales or clearance events.
Mobile app notifications are very simple to arrange, and you decide when they go out. You will reach people who have the app but do not allow you to keep their email address on file.
5. Chatbot/Live Chat Options
When you work with customers, they expect quick customer service. You can easily use a chatbot or live chat option to reach customers. When they come to your website, they will see the bubble for live chat. They can quickly talk to one of your agents or have a “back and forth” with the chatbot. You can program the chatbot to offer basic information and might allow customers to reach an agent if the chatbot does not offer enough information. Customers come to trust your business, and they come back often because they know the chatbot or live chat window is available.
Improve The Customer Experience Today
You can find more repeat customers when you use the tips above to improve the customer experience. You want your customers to know what is going on, and you can reach them in several unique ways. These are basic things you can do to completely change the way you manage your business, and you will see a change in your profits because you have more repeat customers every month.