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Are you considering a PPC campaign to boost your business?
Trying to figure this kind of thing out for yourself for the first time could be time consuming – and expensive. So the first step is to choose an AdWords management company. They have the expertise and tools to deliver the right leads for you, select the right parameters, and navigate what can be a complex field unless you understand the ins and outs.
What are the benefits of AdWords management?
Properly done AdWords can have massive benefits for a company’s sales revenue. They are quick to setup, and link nicely with other digital marketing channels. And not only do they produce good leads, they are easy to measure, and provide a mine of useful data to analyze.
But how do you select the right agency or professional?
To determine the best choice for your AdWords management company, there are a few questions you can ask them to establish their skillset. Firstly, find some online reviews (any AdWords management company worth its salt will have some). Also, check out their social media accounts for the type of content they post, and for any interactions they have had with their customers. If an agency has no reviews, they are likely to be extremely new, or they have something to hide. Either way – beware!
What to look out for
Although most business people know that they should probably be running Google AdWords, there are various things to look out for. Be aware of terms such as impressions, hits and views, and various other technical aspects that can make or break your success with AdWords.
A good AdWords management company will have detailed knowledge about each aspect of the campaign, and will be able to guide you with the different aspects involved. They will also be able to help you analyze your results, and understand how to find tune them for maximum effect.
How long to run the campaigns?
Google AdWords campaigns can be run from a matter of days, to ongoing for months. Your budget will determine your agency and PPC spend. But what results will you be left with when it is finished?
Do your AdWords management company offer service after the campaign is over? Do they help you analyze the results, and use them to plan for your next campaigns?
Another thing a good agency will do is to analyze your competitors, and the keywords and copy they are using. This can make it extremely simple to see which copy is and is not working, and to use it appropriately.
Bang for your buck
From a marketing perspective, one of the best aspects of Google AdWords is that you have sight of where your budget is spent, and on what leads. You can drill down by individual ad, and see which ones generated the best leads.
When searching for your AdWords management company, make sure you find out whether you can get sight of the detailed financial analytics of your campaigns. Some agencies prefer to do this behind their own system, and only share the statistics with you that you want to see.