Building a strong online presence is essential for brands and businesses hoping to attract potential customers. This is challenging when you consider how competitive the marketplace is. The insurance industry earned a cool $630 billion in 2019. Industry best practices like pay-per-click (PPC) advertising, SEO, and social media advertising can help even the smallest insurance companies see higher search engine rankings and organically grow web traffic.
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Search engines are picky.
SEO algorithms used by search engines such as Google are designed on three pillars - authority, relevance, and trust. The algorithms consider a range of factors, including content quality, link building, and social sharing. The best way to give your insurance website and subsequently company a competitive advantage is to deliver what search engines want.
Follow best practices for on-page SEO.
On-page SEO starts by building your keywords and using them properly. You should include targeted keywords in the title tags of each page. H1 Headings should contain keywords, but you should only use these headings once per page. Do incorporate keywords into URLs when you can, but be concise. Adding alt text to your images will attract search engine bots. Don’t forget to link internally to other pages within your website.
Building your keywords takes effort, which is all for nothing if your content is poorly written. While you want to give search engines what they’re looking for, you should be writing for your actual audience. There’s no room for grammar or spelling errors in your content. Do break up text with images or videos that align with your content and appeal to your readers.
The best way to give your digital marketing strategy a boost is to work with an award-winning, full-service SEO, digital marketing, and web design agency. SA Group is a team of SEO-experts specializing in technical SEO, link building, paid media management, and conversion rate optimization using a data-driven approach. Boosting your marketing with LinkGraph‘s cutting-edge software and services will help you exceed your growth and revenue goals in no time.
There’s no better way in 2021 to build a positive reputation than social proof. When other people are excited about and endorsing something, you’ll be more likely to try it. Consumers love to read online reviews about products or services they’re interested in before buying or not.
The best way for an insurance company to build social proof is to leverage their customers’ experiences. Customer testimonials and reviews on your website, Google My Business, social media, and Yelp can help build your credibility and authority. Positive feedback will help boost web traffic and increase conversion rates.
As an insurance company, you know what types of business insurance you need to have in place to operate both legally and with peace of mind. Business owners are responsible for the well-being of their workers, customers, and suppliers. Public liability insurance helps cover the legal fees and financial compensation if someone is injured or sustains damage to their property due to business negligence. A typical policy provides coverage for legal costs, loss or damage to property, cover for employees, and injuries on your premises. You can learn more about the benefits of public liability insurance at iSelect.com.au and compare policies from a range of providers.
Keyword context is your best friend.
PPC advertising has become standard SEO practice thanks to its ROI. On average, every dollar spent on Google Ads earns businesses $2 in revenue. No wonder PPC ads are one of the top ways to increase on-page conversions. The best way to stand out among the competition is to build the right context. A contextual keyword is a specific keyword that has been well-researched and is most searched for by your target audience.
These are some of the best practices for successful SEO in the insurance industry.