Over the past decade, e-commerce has been gaining a lot of popularity. This is mainly because of the sophisticated shift of lifestyle.
Brands and young entrepreneurs are keen to penetrate the target customer base with the help of the online marketplace. And creating an e-commerce website is the first step towards achieving the same.
However, a lot more goes into driving sales when you are operating an e-commerce business model. This article brings you with the apt hacks that can help you drive more traffic and eventually sales on your e-commerce website.
Leverage Connections For Referral Leads
Creating an engaging and converting website is the first step, as already mentioned, but like any other website, e-commerce sites also need backlinks. In order to acquire and secure backlinks for your website, you need to collaborate with bloggers who specialize within the niche of your products. Alternatively, you can hire a link outreach agency that specializes in outreaching niche relevant blogs and building links for websites. For example, if your website is about electronic goods, you need to collaborate with tech bloggers. This is how you can maintain the niche relevance online.
Create An Easy To Navigate Catalogue
Make it a rule of thumb, no product page should be more than 3 clicks away from your homepage. According to a mass survey, users tend to bounce back from pages that are too far away from the homepage. This could adversely affect the overall bounce rate for your website and thus declining your rank in SERPs. To enhance the user experience try to list and categorize each and every product in an easy to understand manner.
Optimize The Responsiveness Of Your Website
Another factor that can either improve or deteriorate your e-commerce website’s performance online is its responsiveness. In simple words, you need to optimize your website for compatibility on different platforms such as android, windows, and iOS, or on mobile devices as well as desktop screen sizes. Apart from compatibility, you also need to optimize the loading time for your website, as a longer load-time would eventually increase your bounce rate. This is because users like to extract information in a fraction of seconds, and if your website takes too long to load, they are very likely to press the back button.
Seek Product Reviews From Influencers
When you make connections with bloggers, many of them would hold authority over a sizeable audience and are considered to influencers. These influencers and alter the buying decision of their audience. You can seek their help to improve your brand’s reputation amongst your target audience. Ask them if they review any of your products. An effective way could be hiring the best guest posting service from outreachmonks, who can help you acquire reputable mentions on industry-relevant influential blogs.
Resolve Meta-Bugs For Each Page
You also need to optimize your website for suitable keywords. These keywords help Google identify the relevance of your webpages and bring it up in suitable search results. Make sure that you optimize content, meta descriptions, headers, as well as micro-snippets to match the user intent behind any search related to your products.
Following these simple ideas, you can expect high returns and a quick boost in your ranking in Google search.