Business owners know that functional websites are critical for business success. However, only a few multi-location businesses understand how to establish an impressive and intuitive online presence, grab the audience’s attention, and drive business growth. From leveraging the benefits of local SEO to installing the most advanced WordPress store locator, investing in a multi-location website builder might be a wise decision. This article highlights tips for creating an attractive, easy-to-use, professional multi-location business website.
Using Single Domain for All Locations
Several multi-location businesses establish a unique website for each location. If every store location website is optimally maintained, the approach exudes benefits in local SEO. Many small-scale businesses don’t have the resources and time to update and maintain the multi-location business domain routinely. In such scenarios, multiple unique websites for each website are harmful. The website’s appearance suffers, and they mess up each other’s traffic inflow. A better approach is to function as a single website domain encompassing all the locations. A well-maintained, professional, and SEO-backed website acquires all the traffic and offers a better SEO ranking.
Including Top-Notch Store Locator Software
Although a single parent domain is advised, the multi-location business demands efficient and quick direct leads to the correct location via the sales funnel and keeps them moving consistently. The best way to attain this is through a distinguished page with top-notch store locator software. The highlighting features include:
- Mobile GPS routing to identify and lead to the nearest physical vendor
- An intuitive and displayed search bar
- Well-planned visuals of the storefront
- Present levels of stocked products so that customers check with the preferred location website and find out whether the store has the specific items
A professional multi-location website builder is critical in incorporating the software and directing leads to the vendors, influencing the revenue and profit-making of the company.
Optimizing the UX
Small business owners understand the importance of UX, but only a few of them truly know everything about it. UX is not about creating an aesthetically pleasing website but so much more. The UX of a website determines the success of a business. It enables visitors to attain their objectives, whether getting new inspirational ideas, browsing for info, chatting with a professional, or purchasing products or services. When a website builder creates a strong UX in the website, the following benefits take place:
- Reducing page load time
- Embedding top-quality images and videos
- Easy-to-obtain customer service
Leveraging the Benefits of Local SEO
Grabbing the attention and pleasing every visitor/audience is not feasible. It is one such area when small business owners need help identifying and segmenting their markets. Theoretically, a website has a global reach, and the world is too big to stand out from the competition. It is where localizing the SEO efforts comes into the limelight. A professional multi-location website builder creates a website with relevant local content and reaches the target audience. Some other methods to improve local SEO (Search Engine Optimization) include incorporating images with distinguished local landmarks, location-centered long tail keywords, and linking profiles and posts of local influencers and authorities.
Establishing Social Credibility
Multi-location business websites should create social credibility to gain a prominent online presence. Some social credibility ideas to include are:
- Embedding buttons to social media platform pages of all the business locations
- Featuring and highlighting feedback or testimonials of happy and satisfied customers on the website homepage
- Providing images and video rolls of the business engaging with communities and customers
Customers rely significantly on positive reviews and high ratings, influencing purchasing decisions.
Conclusion
Every modern multi-location business has functional websites, but only some have easy-to-navigate yet attractive ones that drive leads to all the locations. To ensure that the company attracts customers and drives growth and revenue, a professional multi-location website builder can build a brand reputation and social credibility. Website builders incorporate strategic approaches from leveraging the benefits of local SEO, optimizing the UX, and creating a single domain for all locations to establishing social credibility and including store locator software. The practicalities of multi-location business website management are challenging and tedious. With the involvement of professional website builders, creating and maintaining an optimized multi-location website is possible.