SEO is an industry that is constantly changing. Whether it is a brand-new algorithm update or a fluctuation in your rankings, this can be a frustrating process that requires constant monitoring, however, it is not impossible to achieve the rankings that you want. In this article, we will be looking into mobile-first indexing and how this has revolutionised SEO as we know it.
Mobile VS Desktop
The implementation of Google Frist Indexing comes as the number of searches on mobile devices finally surpassed the number of desktop searches in October of 2016. Since then, the capability of the mobile phone has grown rapidly, and other technological advancements have been made to make searching the web even faster than ever before with the power of a desktop computer in your pocket.
Due to this sudden shift in searches, Google first indexing was implemented to encourage businesses to provide a stable mobile version of their website. As part of this change the Google Algorithm begins by searching for mobile optimised content, if mobile optimised content is not present, it will then look for a desktop version of your site. Though you may be ranking high for a desktop version, lack of a mobile version will cause you to rank lower than your competitors.
The Google Algorithm
This caused vast changes in the Google Algorithm as older websites with no mobile version were hit with fluctuations in their rankings. During this time many begin to enlist the help of an Essex web design agency to optimise a mobile site and ensure it is working on a number of different platforms. By ensuring that the website is working on a number of different platforms, you are then able to further optimise your website and increase your SERP ranking overall.
Local Search Optimisation
In addition to online mobile optimisation, it is important to look into the optimisation for Local SEO. Mobile searches have bought about a new age of those looking for shops and other businesses near them using Google maps and voice search functionality. In order to rank for local SEO terms, it is important to rank for keywords such as your location as well as near me. This will encourage Google to show your business in the map function when asked a specific keyword.
In order to ensure your business ranks above competitors, keep your business name and description short and snappy with a large amount of information in your Google My Business profile. With opening times, images and short product description, this can help to put you apart from your competitors.
Personalisation Of Google Searches
There is also a need for content to be personalised due to mobile searches as the Use of Google assistant is becoming increasingly popular. With approximately 50% of searches being by voice in 2020 there is an increased need for content that has a personalised touch as this will rank for longtail keywords as well as phrases. By reducing the amount of technical jargon and asking open-ended questions, you can then begin to generate a personality behind the content that you are creating which will ultimately help to benefit marketing campaigns.
Whether you are looking to boost your mobile website optimisation, or you are just looking to get ahead of competitors using SEO, each of the elements listed above can help you to achieve this. Which will you be starting with?