If your business has a traditional call centre, dealing with multiple customer service requests at once is not just time-consuming, but also costly. Implementing live chat on your website can speed up your customer service response time and boost your sales.
Did you know that live chat is 100x faster than any other digital service, including social media? When using live chat, you’re essentially interacting with your customers in real-time and helping them overcome any objections before they make a purchase.
The best thing about live chat is that it doesn’t just make your customers happier, but it can actually help you boost sales and increase revenue. This is because almost every customer will have questions prior to making a purchase and live chat gives you the chance to hold potential buyers by the hand and help them reach a buying decision.
The American Marketing Association found that B2B companies who use live chat see a 20% increase in conversions, while eMarketer says that 35% more people make a purchase online talking to customer support via live chat.
Live chat comes with many benefits, so if you want to find out what they are, take a look at the comprehensive infographic below by The Website Group.