Multivariate testing, as the name indicates, is a method that tests a range of variants in order to enable businesses to make informed decisions with regards to what works and what doesn’t. It is a little like the market research that businesses often do before starting up or launching a new product. This method can be extremely effective in terms of providing businesses with vital information on what does and does not work when it comes to their business websites. By using this technique with the help of tools and resources from experts such as Maxymiser, businesses have a far better chance of perfecting their websites in order to maximize on the benefits.

Below are some key facts about this type of testing:

Multivariate testing can save you time and money: Another form of testing that is sometimes used is A/B testing, but this only allows you to test one variable at a time against a control model. With multivariate testing, you can test multiple variants at the same time, which could save you time and money. This is something that has become increasingly important to businesses, many of which are still suffering the after effects of the global financial crisis.

Multivariate testing can benefit your site and business in many ways: By effectively using multivariate testing and then implementing changes according to the results, your website and business can benefit in many ways. This includes increased traffic, increased conversions, and the all important bottom line of increased revenue.

Multivariate testing requires some forward planning: In order to gain maximum benefit from your multivariate testing, you need to ensure you do some forward planning. This means looking at vital factors such as which variables you want to test as part of the process. You also need to think about factors such as the best time to carry out your multivariate testing.

Multivariate testing can lead to valuable improvements: When you use this process to determine what does and doesn’t work, you can look forward to ending up with the best possible version of your web page or site. This is something that will not only benefit you as a business but could also benefit your customers depending on the changes that are made. So, you can look forward to valuable improvements as a result of running this sort of testing.

Multivariate testing can provide invaluable information: Using multivariate testing can provide invaluable information to you with regards to the significance of certain variables on conversion rates. There are things that may seem insignificant to you that could actually have a huge impact on the success of your site, such as the color or location of a virtual button on your site.

Simple but effective

In short, multivariate testing is a process that is pretty simple and straightforward to run, but which can provide information that can make a huge positive impact on your business if you act upon it promptly. There are plenty of resources and tools that can help you to get the most out of your multivariate testing, and investing some time and effort into getting the process just right could benefit your business – and ultimately your bank account – enormously.