Technology

From CEOs to Customers- Artificial Intelligence in Business

As we have seen in recent years, AI has made gigantic strides forward in helping every aspect of human activity and especially businesses to become more ‘automated,’ save time, reduce bureaucracy, and increase productivity while lowering costs. AI affects every aspect of modern business, promoting higher levels of internal and external collaboration among company departments and between CEOs, managers, employees and their customers/clientele. It has facilitated communication and delivery of business intel for single or multiple business solutions through the various processes and applications packages used in the Machine Learning experience and in Natural Language Programming (NLP); not forgetting others such as Semantics Technology, Cognitive and Emotional Intelligence and many more new apps/tech that are entering the market at a progressive rate.

CEOs

The Cost/Risk factor is naturally a major concern for CEOs and vital to any business. The many AI Operational Risk Management Intelligence tools available can help identify potential new investment opportunities, new clients, partners and also new prospective talent for HR departments, while monitoring and assessing in real time the many challenges facing the company depending on fluctuations in customer demand/satisfaction or business dealings with other parties. Through Semantics Technology and Text Mining companies can mitigate the impact of risky manoeuvres (or eliminate them), discover new business strategy models and anticipate fluctuations in consumer behaviour. By predicting future crises through the Text Mining Process, AI algorithms, which take the form also of AI personal assistants, can rearrange the supply chain accordingly and avoid losses while also increasing productivity.

EMPLOYEES

Employees also benefit enormously thanks to the many AI processes that analyze all the information contained on the World Wide Web. This includes social media, emails, blogs, virtual libraries, consumer/business journals, academic organizations, and even unstructured data that comes in the form of audio-visual content, HTML, PDF Files etc. These are then filtered, processed and delivered to the appropriate departments through Text Mining. This enables the businesses to collect valuable data and business intel from different sources of human industry, which were previously undiscovered, and help them in their quest for new business ventures or for attracting new customer audiences. And with the use of OSINT (Open Source Intelligence), AI can respond appropriately and almost in real-time to any potential challenges. This not only improves collaboration among all levels, but also lowers prices while increasing demand the more the automation process is introduced. Robotic Process Automation is another factor which helps companies save time when dealing with repetitive tasks and calculations that cannot be performed by humans—meaning that it affords the opportunity for employees to further their skills or diversify to other departments where human assistance is most needed. AI is also very useful for a business’ HR department, helping potential employers find the right candidates—and vice versa—through simple social media tools which can be accessed rapidly via LinkedIn, Twitter, and more.

CUSTOMERS/CLIENTS

With Mobile Offices, CEOs, customers and employees can all interact and communicate virtually in real-time from anywhere they like with multimedia devices, and access Cloud Computing applications without the need for physical office space, as long as they have an Internet connection. Through servers hosted by third parties in the ‘Cloud’ (or installed internally into their IT mainframe and then managed by Cloud Computing and cyber security experts) companies can save on expensive hard drives, laptops, multiple cables and of course energy bills; while also making life easier for customers who can interact with AI personal assistants which recommend the perfect solutions to their queries and suggest new products or services.

Finally, through increasingly advanced audio-visual/speech recognition AI can deliver the best customized customer experience possible, and targeted marketing tools (even those used in Social Media sites like Facebook, Twitter and LinkedIn) offer the potential to monitor consumer activity and send specific targeted promotional tweets by following the habits of consumers on social media. Because AI is affecting every level of society, the possibilities for advancements are endless, and smart technology coupled with the IT/Cloud industry has a high demand for skilled workers in any field imaginable, because it enables a cross-disciplinary approach that brings together every area of human activity in which everyone becomes a participant, since they use AI technology in their respective field.