Online marketing is changing with the speed of technological developments. If you have an online shop or an educational website, you must be aware of the latest trends in online marketing in order to insure a leading position. Everybody’s doing it, so you shouldn’t be left behind.

Let’s have a look at some of the most important trends in online marketing you should take into account

1) Everybody is heading for a mobile world

There are about 90 million mobile phone users in the world, browsing the Internet daily, a number that is expected to all expectation by the end of 2013. Do not allow your company to lose money simply because your site is not optimized correctly. When users search for something using mobile Internet, mobile -optimized pages appear in the first positions, displayed before the websites optimized only for computers and laptops. You must ensure that people reach your site, no matter what platform they are using, by incorporating a mobile internet optimization strategy in your marketing plan. You will be able to reach a lot more people.

2) Location-based marketing                            

Foursquare, Gowalla, Facebook Places and a multitude of other location-based services for smartphones have recruited a lot of users in 2010. In 2013, marketing professionals will try to enter even more in contact with the public ofa local business, making Marketing Location a priority.

3) High speed loading sites

Your site is done only with flash and looks spectacular, but only after loading (if loaded)? This approach will not work! Websites that take too much to load will face negative repercussions for Google lowers rating of web pages that take too long to load. Do not let your business be penalized in such a triviality. Think that if you are offering quality and relevant content, your readers won’t even have the chance to read it, because they will leave your page soon after they see the loading time.

4) It’s not just about SEO –there’s also SMO: Social Media Marketing (Optimization)

Your company must be present, active and always take into account the keywords you post in content on social media sites. In 2013, expand your online marketing strategy, do not limit yourself to SEO (Search Engine Optimization), and begin to integrate social sites by means of SMO (Search Media Optimization)!

5) Custom search

Whether Internet users like it or not, personalized search will become increasingly used in the coming years. Personalized search results will be based on browsing habits of each Internet user, which means that both users and companies should be prepared. Consumers should be aware that their online habits can be tracked, companies should be aware that popular websites will reach higher positions in search results customized.

If your site does not currently have many users, you should take into account these latest trends and start reviewing your online marketing strategies so that they are adapted to the world of online marketing.