There are a lot of sources for traffic such as social media, Facebook ads, SEO, buy sell ads, Reddit traffic, quora traffic, solo ads, and a lot more. They are just countless figures.
But the thing is that not all of these provide equal quality and quantity of the traffic. It will require you to run thousands of campaigns to understand which sources yield traffic and which don’t.
Moreover, the thing does not end at traffic and required conversion. This is where your copywriting skills will come to use.
Email marketing is surely a big thing and only this has the highest ROI as compared to other strategies of marketing.
It is a necessary thing to include list building with almost every digital marketing campaign.
This definitive guide will cover up all your doubts about solo ad providers and after reading this you will be able to start purchasing and selling solo ads on your own in a correct manner.
Solo Ads: what are they?
Simply put, it is yet another way of getting traffic on your landing page by purchasing clicks on your links from someone who owns a big list of emails.
Three types of roles are involved in the whole process of solo ad transaction. These are:
- Buyer: the one who pays and gets clicks
- Seller: the lad with the mail list
- Network: The place where the above two meet to have a deal
Here is how the process of solo ads works
Let us say there is a guy named Ashish who sells solo ads and there is another guy named Govind who wants to buy the solo ads from Ashish. Ashish has an extensive list of emails that contains emails of various potential buyers who are interested in the niche that Govind wants to promote.
So Govind will approach Ashish and will ask if he is interested in selling his solo ad traffic or not. Then if Ashish accepts the offer, he will tell the number of clicks he can provide to Govind and will tell the CPC that he charges for the same.
Ashish will then have a look at the landing page that Govind wants to promote. Once Ashish is satisfied with the niche and believes that his list is relevant for such a niche, he will ask Govind to pay for the campaign and will also provide a tracking link to track the clicks to him.
Ashish might also give some suggestions that would be helpful in increasing the conversion rate of the landing page.
Then a process of email swap will take place between the two and the email will be scheduled for delivery.
Let us have a look at the various steps that you are required to follow while purchasing a solo ad campaign.
Steps to follow while you make a deal with solo ad providers
- The step zero
The first step is actually the 0th step and I honestly don’t want to confuse you with it. This includes the perquisites that you are required to make before you buy a solo ad campaign:
- The landing page: If you have no idea about the conversion rate of your page then set up a split test for it. Make a landing page that has click tracking and split testing. Make sure it is capable of handling a large amount of traffic.
- Set up click tracking: There are a lot of free online services that will help you to track the clicks with ease. Moreover, they are just a Google search away.
- Set up the funnel: Make sure the funnel you select includes a post-opt-in page which is the most important part of the whole campaign. After all, you will be able to build your own list using it.
- Make an email swipe: it is just an email that contains information about the things that people can expect when they click on the mail and you can also include a call to action in it too.
This ends up all the things that you will require for running a solo ad campaign. Now let us move to other steps.
- The rest of the steps
The reason that the rest of the steps are included in one single point is because the major part is already done that is to make all the preparations. Let us dive into the steps:
First of all, make sure that you have everything ready because it will be a waste of time if you approach solo ad providers when you don’t even have a funnel with you.
Once you have everything settled up, find a seller that matches your niche.
Get in touch with a seller who provides clicks within an allotted time frame. Usually, all the sellers ask to pay for the service upfront and that’s not a big deal. Choose one with a cheaper rate.
Next thing you have to do is send the email swap to the seller and start talking about it to the seller. They may suggest some edits that you should definitely apply since they are in this game for a long time and you are a newcomer otherwise why would you be even reading this?
You will then get a tracking URL. Make sure it contains all the stats that you wish to monitor in the campaign.
A good solo ad provider is one who delivers the results on time and the one who is responsive. He should reply to all your questions. Make sure that the seller you choose has got a reputation in the market and people do provide good reviews for him.
Solo ad providers are the best option for driving massive traffic to your landing pages. Moreover, they are very cheap in comparison to other ad campaigns and the results are immediate for the same. These certainly fit the bill for a marketer like you.
We hope that this guide provided what it claimed i.e. everything about the solo ads. We hope you will be able to make better decisions related to solo ads campaigns after reading this guide.