Every startup and/or small enterprise flourishing in Singapore eventually has to determine if they should utilize their in-house marketing team or hire an email marketing agency in Singapore for their digital marketing services. The choice may depend on a specific current need, but a lot of companies, especially startups, prefer getting the services of a third party for their massive email marketing campaign.
The question is which agency to trust. Unfortunately, there is no one size fits all answer to this question, but below is a straightforward guide.
How Effective are Their Email Campaigns?
Lookup any email marketing agency in Singapore and compare what they offer. One of the first things that you should be asking is the way they measure the effectiveness of every email marketing campaign they run.
That, of course, implies using analytics to get more accurate reports. These tools can tell you how many people actually open the emails, the links being clicked, which ones get forwarded to others, and how many followers your social media links.
How Well They Work with Social Media
That local agency should be able to combine your email marketing strategy with social media. This helps to reinforce your brand to customers, and it is added promotion as well. They should at least be able to embed your social media links.
How Responsive is Their Design?
Emails aren’t just read on laptops or desktops anymore. How will your emails look on different screen sizes and multiple devices It should fit the traditional screen (i.e. desktop/laptop size), tablets and iPads, and of course they should look great on mobile phones too.
Dynamic Email Campaign Strategies
Ask how well they work on long-term as well as short-term email marketing campaigns. A great email marketing agency should be able to customize any strategy to suit the needs, goals, and of course, the budget of any particular business.
How Good Are They with Visual Media?
Remember that emails aren’t just words on the screen. The best emails often come with compelling and powerful images. Ask what images they can use to showcase your campaigns. You can request samples for a test campaign.
What’s Your Competitive Edge?
Hiring an email marketing agency in Singapore will help define your company’s competitive edge. The landscape of your market is forever changing and every now and then you should measure how well you are doing versus the competition. See if what they offer can help your organization grow and transform to meet the changing demands of your clientele.
Time is of the Essence
What if you notice that your competitors have gained the upper hand in market share? How fast do you need to implement changes in your email marketing? You either risk waiting to hire the right personnel or hire a dedicated team to get your strategy fast-tracked in no time.
If there is an urgent need in your local niche, then hiring an email marketing agency in Singapore should be at the top of your list. You need to step up your game efficiently and quickly to catch up or even to get ahead of the competition.
Your business will definitely need a third-party service provider that understands your business and your market. They must be able to show a level of email marketing expertise that will bring your sales to new heights.