Today digital communication has evolved enough to that extent, that it has brought a revolution in the world of marketing. In the competitive market, it is difficult to survive for a long duration without the implementation of an effective marketing strategy.
Marketing in itself carries a lot of forms, but the most effective and productive marketing is digital marketing. Technically digital marketing encompasses everything that involves sending marketing messages and launching campaigns via sources like websites, social media, email, or any other digital means.
Mobile marketing is also one of the digital marketing techniques in which mobiles are used as the main source to connect with the audience.
Let us get in detail to understand in-depth how mobile marketing is different from digital marketing?
Before getting to the difference it is crucial to understand digital marketing in which digital channels are used to reach the audience and mobile is one among them. The various techniques used in digital marketing are as follows:
Search Engine Optimization (SEO): It is the process in which the content is optimized and keywords are so adjusted technically that your page appears at the top in Google search results. The real goal of using this technique is to attract more audience to your platform. It basically requires a well constructed and user-friendly website with engaging content that will later serve you with sales.
Pay per click (PPC): This basically refers to sponsored ads on top, bottom, or side of a search engine results page. You can tailor these ads to appear when a specific term related to your business or content is entered. This digital marketing technique is particularly used to attract targeted users to your platform.
Content marketing: One of the most prominent digital marketing techniques in which educational and inspiring content is used to attract the audience to your platform. In this process, a tricky content is generated that does not promote you directly but turns your audience towards your platform by generating interest for your products and services.
Social media marketing: Social Media Marketing is a type of digital marketing that utilizes benefits from social networking sites for promoting websites. This helps to Increase user traffic on your platform. Social Media Marketing basically runs on the principle of an organic search. This means when the social network page or the website on which ads are running, becomes active, there is a rise in the position of website on the search engines.
Email marketing: This is the process in which emails are used to promote your products and services. It is one of the quickest ways in which specific emails are sent directly to the target audience. This is done with an intention to create an urge in users for your products and services. It helps to develop relationships with your potential audience and generates loyalty. It is considered one of the most effective digital marketing techniques to increase sales.
Push notifications: Push notifications are special messages that are composed of rich media (text, image, graphics, GIFs, emojis, etc) and are directly sent to the user’s device. These may be iOS push notifications or android push notifications depending upon the user’s device. These notifications are sent with an intention to motivate the user to go for a particular product or service that is offered to them. One of the main advantages of using this digital marketing technique is to reach the audience quickly throughout the world.
Video marketing: In this short and effective videos are used to target your audience. The benefit of using this technique is it passes information in an easy and effective way.
Now moving on to Mobile marketing; it involves all techniques as discussed. The only difference is the use of a cell phone or mobile to access this all. In other words, Mobile marketing takes the same approaches as mentioned, but these are being tailored specifically for those who use their mobile devices to conduct searches, visit social media platforms, and check out websites. It means there is not any involvement of laptop, desktop PC, tablet, etc. in the case of mobile marketing from the user’s end.
Moreover, mobile marketing has risen to such a level that it has been given more importance than digital marketing.
Conclusion: Mobile marketing is a part of digital marketing. The only difference is the use of mobile devices at the user’s end to access the information tailored for mobile. Mobile marketing is one of the crucial digital marketing techniques as mobile is present with the users almost all the time of the day. This helps to reach your audience quickly and effectively at any time of the day.