Long gone are the days when we used to wake up in the morning, grab a cup of coffee, and read the newspaper to know as to what’s happened in the universe lately. The fast-paced life has led us to transition from publications to a faster means of intel – social media platform. We have got so engrossed in our lives nowadays that we don’t get to access the entire social media platforms and rely on the section that matters the most today – the trending section.
Trending sections on any social media platform are a go-to means to know as to what all is happening around the world. Amongst all the social media handles, Twitter is undoubtedly the most widely used platform, and the Twitter trending section is something of a coveted spot as it is seen by millions of people every day. If you are a Twitter user, you would also have wished to be “trending” once in your lifetime. After all, a little fame never hurts, right? But how does Twitter decide as to what deserves to be listed on the trending wall? Well, we are here for just that. Let’s have a look at how the Twitter algorithm works for its trending section, how even you can “trend,” and what all you need to take care of in case you want to. After all, Twitter “is what’s happening.”
- Why would I even want to be trending on Twitter
- What do you gain by merely trending on Twitter?
- How does the Twitter algorithm decide what should trend and what should not?
- Tips to get you/your topic trending on Twitter
- 1 Why would I even want to be trending on Twitter?
- 2 What do you gain by merely trending on Twitter?
- 3 How does Twitter Algorithm decide what should trend and what should not?
- 4 Twitter Trends The Most Popular Things – Yay or Nay?
- 5 Time is the Key
- 6 It’s Not Just The Tweets But The Twitteratis Too
- 7 Is this all we need to do to get something trending on Twitter?
Why would I even want to be trending on Twitter?
In this rapidly growing business ridden world, why would an individual/group/firm/organization want to trend on Twitter? Well, this not so complicated question can be answered precisely in terms of gaining more popularity when it comes to an individual. If we talk about a business firm or an organization, it would be the marketing and profitability in the process of selling a product or service.
What do you gain by merely trending on Twitter?
What if it could be you or your business product was getting all those millions of eyeballs rolling. And you could have been able to convert all this to bucks? Trending on Twitter can be beneficial both in terms of name and fame; of course, money is a part of the deal too.
How does Twitter Algorithm decide what should trend and what should not?
Now, you need to pay all your attention to understand the not so simple Algorithm of Twitter that gets topics trending. Once you know the importance of being a trend on social media, you will undoubtedly have the curiosity to know the details of Twitter’s Trending Process. Let’s have an insight into the steps involved.
Twitter Trends The Most Popular Things – Yay or Nay?
Well, surprisingly, it is not true that Twitter trends the biggest things only. There is a lot more hassle involved for a bunch of words to trend on Twitter. Among many pre-requisites for something to trend on Twitter, one is the words or language. It should not include any word that is restricted or banned on social media.
Time is the Key
Next, for a topic to trend on Twitter, it has to become popular among a lot of people within a short period. Moreover, the same has to reach the highest point of popularity.
It’s Not Just The Tweets But The Twitteratis Too
Are we done here? Umm. Not yet. Twitter does not only take into account the number of tweets but also the number of people tweeting. It requires a different number of people tweeting about something for it to become trending.
Is this all we need to do to get something trending on Twitter?
I wish the answer could be yes. This is not all that can get you or your hashtags trending on Twitter. Let’s make a checklist for the same :
# bring in your audience, clear call-to-action for people existing on other platforms
# get more creative, avoid using something that already exists, use a brand new hashtag
# act smart, strategize, avoid competition with something that is already trending stronger
# reason strongly, call to action must be logical as to why you want the hashtag to trend and for how long
# place an example, use your hashtag to get things going
In short, if some event is popular in the present and is still not trending, it might just have been into the talk for a long time, making it stale for Twitter to pick up or no new Twitterati’s must have been added to the tweeting process.