Video has become a very powerful tool when it comes to marketing your business. You might think it requires a monumental budget and all the latest video equipment. You’ll be pleased to know, however, that an awesome marketing video can be made using something a simple as your smartphone. The challenging part is what to include in your video. Thankfully, there are some rules you can stick to if you want to get it right.

  1. Tell a story: Don’t make your video over salesy. Instead, tell your audience a story and appeal to their needs and desires.
  2. The intro: This is when you need to capture your audience’s attention, and you’ve got just 10 seconds to do it.
  3. Title: This needs to be eye-catching and include relevant keywords, so your video shows up on a search.
  4. Focus less on the product: If your business has a mission, this is what you need to focus on rather than the product you’re trying to sell.
  5. Be interesting: If viewers are bored, they’re going to click away from your video quickly.
  6. Push the boundaries: It’s okay to be a little risky, in fact, it can be useful for page views – as long as you don’t push things too far!
  7. Mobile optimized: A large proportion of viewers are going to use their smartphone to view your video. It, therefore, makes sense for it to be mobile friendly.
  8. SEO: To help with SEO, you need to include a well-written description, tagged with relevant keywords.
  9. Website link: Your video aims to drive traffic to your website, so remember to include a link.
  10. Inform your audience: According to video marketing statistics, an effective video marketing campaign is one that informs the audience. Provide advice, tips and useful information.
  11. Music: You’re going to be able to evoke a wide range of emotions if you choose the right music for your video.
  12. Call to Action: Invite viewers to take further action with a well-crafted call to action.
  13. A behind-the-scenes look at your business: Let your customers get up close to you with a behind-the-scenes look at your company.
  14. Keep it short and sweet: You’re not making the next Hollywood blockbuster, so keep your video short and sweet. Your viewers are probably very busy and don’t have the time for an epic movie. Plus, let’s face it, probably not the attention span either!
  15. It doesn’t have to be perfect: You’re not looking to win an Oscar or Golden Globe with your marketing video, so don’t look for perfection. It has to look professional, but don’t get so hung up on perfection that you’re still not happy after the 30th

Follow these golden rules, and you’re well on the way to an awesome marketing video. There are several online editing tools you can now use for those finishing touches. Windows 10, for example, has a free video editing tool. Videos are claiming an increasing percentage of all web traffic. More and more consumers are using them to help with their purchasing decisions. It, therefore, makes perfect sense to jump on the bandwagon and ride the wave while you can.