The mobile app development industry is rapidly making its mark and set out to pave its way into every industry vertical, be it healthcare, communication, food, eCommerce, etc. App developers and agencies have two platform options to choose from for their app, android and iOS. While android rules the smartphone market across the globe, iOS has numerous apps in its App Store. It reinstates the lucrative future of iOS app development.
Here are the 7 things to consider before building an iOS app.
Understand Your Target Audience Persona
Market research is a crucial task to consider for any business venture, be it small scale or large scale. Similarly, understanding the customer base, both existing as well as potential is essential before conceptualizing an app. Basically, the app is intended to be adopted by users and it must assist them in fulfilling their objective. Unless your app is able to meet their need, no amount of marketing and promotion will be able to sway your target audience base. Thus, doing thorough research about your audiences is the trickiest task as it decides the success of your app entirely.
If your app is intended to cater to a user’s need that is relatively recent, then there are chances that you are in luck in terms of competition. With lesser competition, your app has a chance to assort a rather wider user base. However, if your app’s substitute is already available in the market, you are faced with tougher competition. You must highlight the differentiating factor your app does have. The best course of action for you is to create a target audience persona and build your app accordingly.
Ensure Optimal Quality
According to an industry report, as of 2017, there were approximately and 2.2 million iOS apps and it is expected to grow by leaps and bound. While the users have quite a numerous choice in terms of apps, they are being less tolerant for app inefficiencies, be it app load speed or navigation. To offer a seamless experience to your intended audience base, make sure to offer higher levels of security, efficient use of user data, a smooth and intuitive UI.
Build the App Incrementally
App development cost is a major factor to consider while building an iOS app. Building the app incrementally as in initially launching a basic version and then based on user acceptance stats offering an upgrade is advisable. In case your app is failing to entice the intended users and sees a lesser adoption rate, you can go back to the prototype stage to optimize your app features and other aspects further.
Focus on the App Design
The UI design of your app plays a crucial role in user acquisition, engagement and retention. Users would not appreciate an aesthetically poor visual as it decides their attention span and their urge to come back to the app. Though the design efforts may make a substantial chunk in your entire app development budget, compromising the design aspect of the app to save costs is futile. Either way, your app might not sustain in the market.
Ensure Code Efficiency
Coding might be a backend activity; however, it impacts the front-end performance of an app. Ensure you get the coding precise and error-free to optimize the overall app performance.
There is no way you can underestimate the significance of testing your app. This is vital to ensure that your app is functioning optimally, is error-free and the design and functions are as expected. Persistent testing can enable app developers to optimize app features further by exploring several functional scenarios.
Getting Ready for the Big Launch
Communication is the key! No matter how resourceful and feature-rich your app is, a right amount of pre-launch marketing is essential to create the buzz, in a good way.