A functional website or app isn’t enough to keep your business competitive in today’s global marketplace. They require constant fine-tuning, upgrades, and fresh assessments that enable you to increase your app’s visibility or improve your website’s functionality. A proactive approach is often your greatest ally, but knowing how to take your website or app to the next level is another story. If you’re out of ideas or just need some guidance on how to improve your business’s app or website, here are a few ideas to get you started.

Improved Communication

Image via Flickr by ashkyd

While support hotlines, live chat, and email continue to dominate the customer service realm, new solutions are becoming more available and more useful every day. You can use developer portals to create innovative communication solutions for video calling, broadcasting, and voice calling to suit your needs without the hassle of going through several vendors or overspending. Internal websites also benefit from multi-party video calling and other communication mediums for remote meetings, telecommuting, or a fresh pair of eyes on a particular project.

Add a Call to Action

A call to action (CTA) is a short sentence or phrase on your website or search engine result that encourages your potential clients to take the next step. This proactive approach can vastly increase the click-through rate and sales numbers just by adding the correct verbiage. For example, starting your CTA with an action phrase such as “Sign up now, “Start your adventure today,” or “Grow your clientele” all entice a psychological reaction in your website visitors that can push sales while giving your website an edge over competitors.

Bullet Points

Most visitors to your website only stay for a minute or less, especially if they can’t find the information they want. That’s what makes bullet points such a boon. By organizing the benefits of a product, perks of a service, or any answer to a question, customers get the information they need quickly without sifting through paragraphs.

To add even more depth or attractiveness to the bullet point scheme, stray from the traditional circles or numbered lists. Graphics or other fun designs help garner attention to a list, yet you must maintain brevity and deliver on promises to keep the website visitor reading.

Streamlined Apps

No matter the size of your business, having an app is a solid idea. Many websites don’t translate well to mobile devices, and with the average American spending 162 minutes on smartphones and apps each day, it’s an area you’ll want to target. However, it’s not enough just to have an app. You need one that creates value for your customer.

If you haven’t done so already, storyboard your app so it leads your customer through the right avenue to push sales. This means you need a direct marketing channel, customer service, visibility, value, fun, or some combination thereof to gain brand loyalty and improve the customer experience.

Building the perfect website or app isn’t something that comes to most people with ease. But by creating a website or app goal, listening to customer feedback, and differentiating wherever possible, you can build an online presence that’s something special.