Search engine optimization (SEO), is the action of improving your online brand exposure through organic — non-paid–methods. Essentially, through the use of various digital tools, you determine what types of keywords and answers your customers are searching for so that you can place them strategically into your online content. In addition, more than just placing links and keywords, the objective is to understand your audience persona’s intent and to deliver your content in a way that will match their searches. As a result, good SEO allows customers to find your content more easily.

Not to mention, SEO is the only form of online marketing that can continue to fuel your content’s monetization efforts over time. If you provide high-quality content, with the keywords your customers are using, then it could rank quite highly in the search engines and send continuous streams of traffic to your site. So, are you ready to improve your business with SEO? Keep reading to learn more.

Examine every element of your site

In order to create an effective plan, you need to find loopholes and opportunities with your current SEO strategy — if you have one. If you don’t have one, then this is a time to look at where you can revamp your site to utilize the straightforward benefits of good SEO. How is your site’s load speed? Use SEO tools such as those provided by SEMrush, Google, and MOZ to determine where your site could improve on SEO. Once you have this type of data in hand, you can create a data-based plan.

Use keywords strategically

This is where you want to create content around your selected keywords or keyword phrases. For starters, always keep your targeted readers in mind when creating your content. Then, use a keyword planning tool to research keywords based on your industry. Based on your findings, create the types of content your readers will find relevant for their needs and wants. Once you have produced your content, go back and insert the keyword phrases that fit best and are the most natural. Then, you can utilize contextual link building with PureLinq to ensure your content is seen by the right viewers. Done the right way, you will start to see the digital transformation come into play.

Publish relevant and high-quality content

There is a term called “dwell time,” which describes how long visitors will spend on your website. If you publish content, which is highly relevant to your intended audience, then they will tend to stay longer on your site. Think about the strategic placement of keywords. Now that you have the traffic, you want the traffic to stay on your site as opposed to bouncing off to another site. The effective way to do this is by ensuring you post only useful content. By doing so, users will soon learn your site is trustworthy and offers high-quality content. As a result, your keywords will attract new traffic but you will also maintain a loyal viewership/readership. People often use mobile apps, and mobile devices, for all their online activities. This means you must catch, and keep, their attention rather quickly.

As you can see, SEO is critical for business growth in the digital age. The strategies you use can certainly do much to set your site apart from your competition and attract a growing base of loyal visitors.