Why your Small Business needs a Professional Website: Now!

Are you musing on getting a professional website for your business? Here are some reasons why you should do so as soon as possible.

A website will help improve the credibility of your business

More consumers today use the internet to search for products and services.  For these consumers, a business without a website is one that is deemed unserious and they will quickly move on to the competition if they have a website. “Having a one page unprofessional website or Facebook presence won’t cut it either, you need the professional image that a professional website creates” says Katie, expert at Cocoonfxmedia, a web design company in Birmingham.

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A website is a money-saver

Many small business owners see the cost of running a website as something they can’t afford. This shouldn’t be the way you look at it. The costliest stage in the management of a website is the initial design and development. As soon as the website is up and running it costs very little to maintain it, and it serves several functions. When you compare the cost of regularly placing ads in local papers, explaining the ins and outs of your products over the phone, printing brochures over and over again, to the cost of maintaining a website, you will understand how much money you are saving by getting  a website.

It offers you a platform to keep potential customers informed

You can look at your website as an online brochure. It is a lot easier and quicker to update information about your goods and service on your website than on print media. This makes it an effective way of telling your customers about new product arrivals, new services etc. The information provided can easily be accessed by anyone at any point in time from any part of the world, unlike print media that has a limited reach.

A website is available

Without a website, potential and returning customers may have to wait until working hours to make enquiries about your goods and services.  The extremely busy schedule of the average individual today means you stand the risk of losing potential revenue to the competition who have websites up round the clock to answer to the queries of customers.

With awebsite you can target a wider audience

It doesn’t matter if you offer products or services, a website will offer a virtual location to sell them. If you are a retailer, you need to embrace ecommerce.  Ecommerce simply involves placing your goods online for people to view and buy, instead of making the journey to your physical shop.  This is a good infographic showing the power of ecommerce. You can’t afford not to create your own ecommerce site as a retailer. When starting your ecommerce site, avoid these beginner ecommerce mistakes.

A website drastically improves customer service

Instead of people having to wait for minutes or hours to get through on phone and get answer to basic questions, an FAQ page can take care of them. You can also use newsletters to communicate brand values and tackle the concerns of your customers.

These are some of the reasons that you need a website for your business today.